We created Zing because we were among the majority of home cooks that spend the better part of an hour preparing a weeknight dinner — an hour we didn’t have, for meals that often lacked a punch of flavour.

Meal prepping helped speed things up, but often came at the cost of variety and exciting flavours.

Takeout a few nights a week? It started to add up (for our wallets, and our health.)

We hope that the concept of pantry shortcuts — inspired by our friends in restaurant kitchens and developed in collaboration with chefs and creators — can not only lower the barriers to trying and enjoying a diversity of flavours, but also help home cooks build confidence in their skills over time, minus the pressure and anxiety that comes with “So, what’s for dinner?”